.Dear Audiences, S.e.o Pros, as well as Digital Marketing experts,.Hey there, I am actually Jenise. I've gone to the SEJ command for 15 years, along with Loren Cook and also Brent Csutoras at my edge as a large number owners and also functioning partners.Last night, I woke up to a massive item of news: s.e.o information publisher Online search engine Land was purchased by advertising device company Semrush.There is actually an elephant in the area, so permit's begin there certainly.What occurs when a big hunt advertising and marketing industry gamer buys a prominent media channel focused on the search marketing business?Will the publisher's insurance coverage remain unbiased as well as agnostic? Will its reliable overviews feature the width and deepness of resources and also platforms and also services readily available -- a number of which are in straight competition with Semrush?What occurs to Search Engine Land's reams and mounds of existing material -- articles, white colored documents, digital books, videos-- that refer to Semrush rivals (umm, not to mention their back links)?What regarding legitimate viewpoints from appreciated authors that manage contrarily to the brand-new business party lines in some way? Will those voices still be actually posted, magnified, priced quote on SEL? Or thinned down, and even muted?Many concerns.Community reactions, thus far, have been actually either of a benign, celebratory attribute or else paid attention to problems of bias.Screenshot from LinkedIn, Oct 2024.Screenshot coming from LinkedIn, Oct 2024.Screenshot from X (Twitter), Oct 2024.Screenshot from LinkedIn, Oct 2024.Screenshot from X (Twitter), Oct 2024.Screenshot coming from X (Twitter), October 2024.SEL as well as Semrush each have actually been active in reacting on social networks, restating that:." Our program is actually to remain to continue to be private and also unprejudiced. Our objective is actually to provide premium know-how as we consistently have.".I carry out think that these are their intents for the existing content team, for now.I wonder to find whether this independence will stand up the examination of your time, after the dust has actually worked out and the news of this particular acquisition is lining our digital bird crates.I want discovering if SEL's content liberty will certainly stand up the examination of investor interests in an NYSE-traded firm that made $305 thousand in earnings in 2013. I believe our company are going to need to have to stand by and view.Right here's Where Search Engine Publication Stands.As being one of the final private authors in the search engine optimisation industry, SEJ continues to be bootstrapped and also unbossed.Nobody pulls SEJ's strands, manages our back links, our insurance coverage, or even our message.That's right. SEJ is actually the natural honey badger of search engine optimisation journalism: Our experts report what our team yearn for, when we want, just how our company want.SEJ is still devoted to stating the truth (effectively, the honest truth till factors change with the algorithms) regarding what is occurring in search engine optimisation and marketing.SEJ is actually still committed to giving honest education and learning and best process for our audiences.A.k.a. business customarily right here at SEJ.Who Is Actually Online Search Engine Publication Anyways?Our crew of 26 people worldwide is actually composed of writers, editors, designers, technologists, the back office who keep things operating effortlessly, sales functions. They make me so pleased, if I might brag a little bit of.Our team encourage transparency, experimentation, liability. We don't accept office politics or dangerous habits. I like to believe we're dense. We share, we swear, our experts amuse each other with absurd memes. Our company have actually laughed all together as well as sobbed with each other.Very most importantly, when the sh * strikes the supporter, our experts gather. Our company move. Our experts receive abrasive. Time and time. I inquire the team to attempt again, to strengthen, to always keep discovering-- and also they do it. Which is when you understand you possess an A-Team on your palms.That is actually the entire lineup. SEJ possesses no investors. No business overlords. And also our team prefer it this way.Our self-reliance has actually been testing at times. It will be nice to have a corporate Dad Warbucks who may "darken the skies along with folks," as one of my preferred professionals ased if to claim.Therefore it performs offer me stop when an opponent author is currently backed through a multi-national firm along with over 1,000 workers. That's a huge amount of information, firepower, and also get to.However over times, SEJ's self-reliance has actually ensured our crew's ability to provide one hundred% honest news and education for the hunt advertising neighborhood.Our company do what our company yearn for. As well as this is what I trust: That our visitors, our advertisers, our area will definitely provide what our team need to have to become a powerful David to this new Goliath.I invite your opinions, comments, and also ideas to make Online search engine Diary what the search marketing area needs it to be now. Leave me a message listed here, and I guarantee to answer.Jenise Uehara.CHIEF EXECUTIVE OFFICER, Online Search Engine Diary.Included Image: Tanveer Anjum Towsif/Shutterstock.